Refurbished Tech and the Environment: How Much E-Waste You Actually Save

"Reuse. Rethink. Re-equip." isn't just our slogan — the environmental math behind refurbished tech is genuinely dramatic.

The manufacturing footprint

Around 80% of a smartphone's lifetime carbon emissions come from manufacturing, not from use. Making one new phone requires mining roughly 34kg of raw ore, litres of water, and rare-earth elements from some of the most damaging supply chains on earth. Every refurbished phone purchased means one less device manufactured.

New Zealand's e-waste problem

NZ generates an estimated 20kg of e-waste per person per year — among the highest rates in the world — and most of it goes to landfill, leaching heavy metals. Phones and laptops are the most valuable items in that stream: gold, copper, cobalt and lithium, all recoverable, all wasted when a working device is binned.

Extending life beats recycling

Recycling recovers some materials, but keeping a device in use is far better: no re-manufacturing, no shipping a new unit across the planet. Extending one phone's life from 3 to 6 years roughly halves its annual footprint.

What you can do

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